share

(Love can change the world!)

My dear Couple,

for creatives

for couples

Contact

Portfolio

The Podcast

Let's create Art that reveals how remarkable you are!

🎧 S1E4 – The Human Face of Marketing: giving your clients a place to belong

posted in

Good Marketing helps others become who they seek to become by giving them a place to belong in.

Marketing, since its inception, has been making great use of status, which is humans’ constant effort to move up and down the ladder. And there are essentially two fundamentally different ways to do this. The first is by tapping on people’s need to dominate: to be smarter, prettier, more powerful. The second is by giving people a place to belong. Which one will you choose?

Where to listen

More players→

Record a question

Do you have a question about this or any other episode? Click below to record your question. I will do my best to answer it on the air in one of the upcoming episodes!

Status in “Las Meninas” by Velasquez

This is Diego Velasquez’ painting “Las Meninas”.

What you have in front of you is considered as one of the supreme achievements of western art, a calculated demonstration of what art can achieve. And this achievement has nothing to do with Velasquez’ painting skill, but with the fact that it demonstrates the depths of the human soul. I will let you observe for just a moment.

We find ourselves in the royal palace, in 17th-century Spain. The girl is the 5 year old Spanish princess, the “Infanta”. She is surrounded by her maids, Las Meninas.

Now, what you do not know is that this is a time where painters have a very low social status, because painting is regarded as a craft, not as art.

As we explore the painting for subtext, we realise that Velasquez is creating an overly laborious composition. On the left side is the painter himself facing us. We do not know for sure what he is painting, but we can guess. Because in a distant mirror in the back of the room we can vaguely see the reflection of the royal couple. 

And this scene is filled with hubris, because Velasquez, a low-status craftsman, managed to place a portrait of himself surrounded by the entire royal family. This is not a painting of the Infanta nor Las Meninas! This, is Velázquez claiming status for both the artist and the art.

And Velasquez, my friends, is the perfect starting point because we cannot talk about marketing unless we talk about status, because the constant pursuit for it is one of the greatest motivators of every human behaviour.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tune in to the

Ready to change gears from merely competing, to actually

Change the culture to the better
Find your sense of purpose
Generously connect with your clients 

mattering?

Podcast

Season 2

Journal chapters

more:

Powerful ideas, to think like a true Artist.

Season 2

Market your wedding brand for impact

Journal


Enroll now - it's free

Learn more

A FREE email course about shipping your Art to the world. It's for ALL Wedding Artists (photographers, florists, planners, HMUas etc)!
The missing intro to Modern Marketing for Artists