What does the price mean?
What is the unique psychology of consumers in luxury market?
How does one leapfrog from the average to the luxury market?

Let your unique personalities and relationships shine through: Why photographing professional models for fashion editorials is not so different than capturing brides and grooms on their wedding day.

An interview with CanvasRevel on my perspective, anecdotes, and vision, including the pursuit of photography’s potential to make a positive impact on our communities.

By recognizing the theatrical nature of status in art, we may be better able to come to terms with the reality that life and marketing also operate in a similar way.

Time unhinged from its normal framework, and space constrained to one’s home, this is a period of creative ambivalence: the concept that negative space, as expressed by lack of human connection, and deprivation of creative resources – can, and will, lead to something positive.

➡️ Tell more powerful (and truer) stories
➡️ Become more generous in your creativity (=create better Art)
➡️ Enroll more people in your Vision (=Inspire)

Fashion is not about luxury. Hermès never uses the word, nor does Porsche. An in-depth analysis of many fashion/luxury brands reveals a paradoxical absence of the word “luxury”.  The word “luxury” is connected with scarcity and exclusivity, thus being the privilege of a very specific demographic. But clever fashion/luxury brands do not want to limit […]

This is a Special Episode – it is a partial narration of my FREE Pocket book for Second Photographers.

A transformative 15-page pocketbook for anyone seeking to better understand their role as a Second Photographer and leverage their experience to become an exceptional Lead Luxury Photographer.

– Can Ai replace Artists?
– Can Ai replace photographers?
– What does it mean to be an Artist?

Not my usual kind of post, but I decided to share this neat little trick because I have not seen it covered anywhere else. I hope it will save you some trouble! When creating a ShowIt menu that displays when users click your bio link, (sort of like a LinkTree menu, only created by you, […]

I am not a fan of New Year’s resolutions. Because they are grand. Because they are overcommitting. And because they put the emphasis on change. They are usually radical. They are after all, “a new beginning”. But a new beginning may not be what we need. Maybe starting from zero every year may be a […]

As has been a tradition for the last three years, on New Year’s Eve I write a post about some of the books that kept me company in the previous year.

Every eligible person in the kingdom hoped to be picked by Prince Charming. No one knew what Prince Charming’s selection criteria were as he went from door to door. The criterion was arbitrary – shoe size. And, somehow, Prince Charming managed to skip all those hundreds of houses where he could have found several perfectly […]

Exclusivity: The bravery to choose to speak to the sensibilities of only a few instead of all. We live in the world of niche. There is a magazine dedicated to water! A blog dedicated to growing succulents! A magazine on raising… emus! And one about miniature donkeys. Something exclusive is not exclusionary. It is razor-sharp […]

Even if your business is not a white-glove type of brand, you still need to define what “Luxury” means to you. In fact even more so. Because when you remove the simplicity of exchanging a product with a large lump of money, then you have to exchange a product with a good story.

In 1948 John Cage conceived a composition that consisted of nothing else but 4’ and 33” of silence, or more precisely, the absence of intended sounds, and only ambient sound.  Execution-wise, it could have been performed by untrained musicians. Innovation-wise, silence is hardly new. There is silence before every concert – all that Cage did […]

Industry means depersonalising and replacing human agency with processes, policies, efficiency and replication. This is the definition of industry.  The wedding “industry” occasionally focuses more on the industry part, not the wedding part. I have been lucky this year to have worked only with creatives who focus on the wedding part. This is the people […]

Would you tip the same if the tip-jar was hidden from anyone’s view?Maybe you would. But most people wouldn’t. Because, like walkathons, bikeathons, or fun runs, tipping is not just about the money, but about how it makes us feel. It is about the story we tell ourselves about ourselves. And it all comes down […]

The answer has little to do with whether people are paying you for what you do. I think the most appreciable distinction between a true professional and an amateur is this:A professional is presenting a self (consistently and deliberately), while an amateur is revealing the self they feel like being in the moment. Imagine the […]