Culture

The essence of camp for the upcoming fashion photoshoot at villa Pizzo, reflecting on its aesthetics, embracing of theatrics and playful irony.

This concise travel guide is perfect for a leisurely 2-day getaway in Val d’ Orcia.

As visitors explore La Foce today, they step into a living testament of transformation, a place where the echoes of the past resonate alongside the beauty that blooms from nature’s embrace and human perseverance.

Embark on a journey through the corridors of history in Siena: medieval streets, stunning architecture and the ancient traditions of the Contradas

What we needed more (in weddings and everywhere else) is role models, not mentors. It’s not that there is no value to traditional mentorship, it’s just that there is more in role models.

Welcome to villa San Michele in Tuscany, where the past and the future intersect, all within a villa that seemingly hovers above time and space.

This is not the beginning of a bad dad joke, but a story about Culture. Not the culture, but a culture, and specifically our micro-cuture as wedding photographers. There is a story (more of a thought experiment) about 5 monkeys, a ladder and a banana. And a very powerful waterhose. A monkey climbs up the […]

What is a wedding REALLY for? SPiritual awakenings from a wedding in Puglia

In the heart of Puglia, amidst the ancient walls of the bride’s ancestral Palace, a place that bore witness to the legacy of one of Italy’s oldest and most influential families with its enduring legacy spanning more than half a millennium.

Villa Cetinale is an magnificent choice for a luxurious Wedding, allowing guests to experience the best of Tuscany.

By recognizing the theatrical nature of status in art, we may be better able to come to terms with the reality that life and marketing also operate in a similar way.

Fashion is not about luxury. Hermès never uses the word, nor does Porsche. An in-depth analysis of many fashion/luxury brands reveals a paradoxical absence of the word “luxury”.  The word “luxury” is connected with scarcity and exclusivity, thus being the privilege of a very specific demographic. But clever fashion/luxury brands do not want to limit […]

– Can Ai replace Artists?
– Can Ai replace photographers?
– What does it mean to be an Artist?

Season 2 of the Podcast is here. I ask a lot of questions. Like:– Can Ai replace Artists?– Can Ai replace photographers?– What does it mean to be an Artist? If nothing else, the rise of AI applications should be a wake-up call to Artists that, while we can and should acquire the skills, what […]

I am not a fan of New Year’s resolutions. Because they are grand. Because they are overcommitting. And because they put the emphasis on change. They are usually radical. They are after all, “a new beginning”. But a new beginning may not be what we need. Maybe starting from zero every year may be a […]

As has been a tradition for the last three years, on New Year’s Eve I write a post about some of the books that kept me company in the previous year.

From its historic neighborhoods to its trendy bars and restaurants, there is always something new and exciting to discover in Lisbon.

Every eligible person in the kingdom hoped to be picked by Prince Charming. No one knew what Prince Charming’s selection criteria were as he went from door to door. The criterion was arbitrary – shoe size. And, somehow, Prince Charming managed to skip all those hundreds of houses where he could have found several perfectly […]

Exclusivity: The bravery to choose to speak to the sensibilities of only a few instead of all. We live in the world of niche. There is a magazine dedicated to water! A blog dedicated to growing succulents! A magazine on raising… emus! And one about miniature donkeys. Something exclusive is not exclusionary. It is razor-sharp […]

Even if your business is not a white-glove type of brand, you still need to define what “Luxury” means to you. In fact even more so. Because when you remove the simplicity of exchanging a product with a large lump of money, then you have to exchange a product with a good story.

Industry means depersonalising and replacing human agency with processes, policies, efficiency and replication. This is the definition of industry.  The wedding “industry” occasionally focuses more on the industry part, not the wedding part. I have been lucky this year to have worked only with creatives who focus on the wedding part. This is the people […]