Culture

Even if your business is not a white-glove type of brand, you still need to define what “Luxury” means to you. In fact even more so. Because when you remove the simplicity of exchanging a product with a large lump of money, then you have to exchange a product with a good story.

Define love:Love is hoping for the best of things despite their inadequacy or even malevolence. “Hoping”…”despite”: Hoping: Because if we are able to adopt a courageous attitude in a way that expects the best for all life, then we are enabling a collective metamorphosis towards betterment. Despite: Because everything and everyone will inevitably somehow fall […]

– Copy someone you admire.– But won’t this make me inauthentic? Before you can compose/draw/photograph a masterpiece, something that is beyond any previous memory, you have to first instil skill. Skill comes from grinding repetition and copying (or, better, imitation of) the masters until your brain forms new pathways. Why can’t we accept that Life, […]

Good Marketing helps others become who they seek to become by giving them a place to belong in. Marketing, since its inception, has been making great use of status, which is humans’ constant effort to move up and down the ladder. And there are essentially two fundamentally different ways to do this. The first is by tapping on people’s need to dominate: to be smarter, prettier, more powerful. The second is by giving people a place to belong. Which one will you choose?

I strongly believe in generosity as the cornerstone of being of service. Generosity is one of those transactions that can be easily misunderstood. Generosity is not offering things cheaper. This is not the kind of generosity I am talking about. Generosity is a the act of giving a finite resource you possess to someone else without expecting anything in return. With no agenda, except to delight and offer a better alternative.