we are creating a world where every human story becomes a deserving work of art.

{* photography has never been about "just" images}

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Someone that someone else admires

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– Copy someone you admire.
– But won’t this make me inauthentic?


Before you can compose/draw/photograph a masterpiece, something that is beyond any previous memory, you have to first instil skill. Skill comes from grinding repetition and copying (or, better, imitation of) the masters until your brain forms new pathways.

Why can’t we accept that Life, being the greatest work of art of all, requires methodical practice too? That, for us in order to create a life that’s a masterpiece, we need to: Copy. Fail. Repeat.

Until we become someone that someone else admires. And so the circle goes.

Authenticity (“I will be who I am“) is the perfect place to hide.

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