On one hand there are those clients who want you to do the standard. The safe. Their expectations have been normalised by the average mainstream market so much that they cannot even perceive any possibility to achieve anything beyond the average. On the other side of the spectrum there are the clients who challenge you to do better work, they talk about you and your work, are proud they hired you and they trust you enough to allow you the benefit to disagree with them – to right to say “you hired me for a reason and you need to trust me”.
How do we get less of the first and more of the second?
Where to listen
Record a question
Do you have a question about this or any other episode? Click below to record your question. I will do my best to answer it on the air in one of the upcoming episodes!