A Blog for wedding creatives

I believe responsibility starts with taking care of ourselves. In a nutshell: “taking care of ourselves today, in a way that will allow us to take care for ourselves in the future too.”(Such as, if I were to betray my friends today, it ‘d be left lonely tomorrow.) Yet, it’s not about consequences. It’s about […]

The Prevailing Wisdom is “Don’t fly too high.” Only now, in this new economy of meaning, do we realise that comfort is the real enemy.

I always advise photographers to get their hands on a film camera. Shoot in parallel with digital. If you are looking to start photographing film, here are some of my recommended cameras.

On one hand there are those clients who want you to do the standard. On the other side of the spectrum there are the clients who challenge you to do better work, are proud they hired you and they trust you enough to allow you the benefit to disagree with them. How do we get less of the first and more of the second?

In a world of black headphones, why did Apple decide to go with white? And what can this teach us in the wedding industry? This episode is about social epidemics – or, why some services manage to spread where others don’t.

Good Marketing helps others become who they seek to become by giving them a place to belong in. Marketing, since its inception, has been making great use of status, which is humans’ constant effort to move up and down the ladder. And there are essentially two fundamentally different ways to do this. The first is by tapping on people’s need to dominate: to be smarter, prettier, more powerful. The second is by giving people a place to belong. Which one will you choose?

“Being authentic” is one of the most used phrases when it comes to branding. But what is “authenticity”? If authenticity is “the revealing of one’s true self” then, then, perhaps a better question would be 1. Is there ever a true self?; and 2. Do people even want to see it?

Originality sounds like a noble pursuit because all great thinkers appear to have been original. But is that true at all? If more of us acknowledged that originality is a flawed and over-glorified concept, the more we would feel safe to create. Our job, our mission, is to improve the familiar.

Ever noticed how the linguistic conventions of photography are tacitly embedded in an ideology of photography as a form of hunting? We load, check the viewfinder and shoot, and photographs seem to be our “trophies”. If we stop seeing photography as a form of “taking”, then we can begin to leverage photography’s healing power as […]

We “take” a photograph. We “snap” it. We “shoot” it. Whatever the case, we seem to hunt for it, because, all of the above are nothing but hunting terms.

If you have been considering re-designing your new website then this post is just for you! I’d want to walk you through everything that went through my mind when creating my new website, in the hopes that it will be useful to you on your own path.

I strongly believe in generosity as the cornerstone of being of service. Generosity is one of those transactions that can be easily misunderstood. Generosity is not offering things cheaper. This is not the kind of generosity I am talking about. Generosity is a the act of giving a finite resource you possess to someone else without expecting anything in return. With no agenda, except to delight and offer a better alternative.

Comfortable is not the same as “safe”. Because someone more hungry, and more visionary, will sooner or later show up. Jeff Koons, whose exhibition was in Florence at the same time we were, reinvents himself every few years. (Sure, his balloon animals remain his trademark, but they simply fund his constant transformations).

Nothing makes me happier than reading a great book – unless it’s the chance to talk to other people who’ve loved that book as well. Here is my list of my 2021’s favorite reads.

Taking the lead from the wonderful vendors who were also involved in a dream France wedding that had to be cancelled due to Covid, I crafted and sent this letter to the lovely couple, and with their permission I am sharing it here with everyone who had to go through a similar difficult decision.