strategy

The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few ideas that could transform how we work and what we stand for: The wedding business can be a beacon of creativity, collaboration, and integrity. When we choose honesty, clarity, and confidence, we build something […]

Here are a few thoughts on strategy—jotted down in the middle of a busy train station in Milan. If you have been watching my stories on instagram, then you know that I kayak every sunrise – summer or winter. When I kayak, the sidewinds often have other plans. Fighting them head-on to take the shortest […]