Mindset

While newcomers may dazzle with bravado, it’s the seasoned professionals—those who embrace humility and the constant journey of growth—who truly stand apart. Humility isn’t weakness; it’s strength.

The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few mindset shifts that could transform how we work and what we stand for: 1. “Fake it till you make it” as a tool for courage, not pretence. This phrase isn’t a license to deceive. […]

Here are a few thoughts on strategy—jotted down in the middle of a busy train station in Milan. If you have been watching my stories on instagram, then you know that I kayak every sunrise – summer or winter. When I kayak, the sidewinds often have other plans. Fighting them head-on to take the shortest […]

How this simple philosophy, changed the way I setup all my cameras, old and new!

I’ve observed various trends: blurry photos, Dutch angles, paparazzi-style flashes, and shutter drags. If photography is a language, then each tactic we use is like a word or phrase. The real question is, “What kind of leader am I?” Or, what is the communicative intent of my art?

The essence of camp for the upcoming fashion photoshoot at villa Pizzo, reflecting on its aesthetics, embracing of theatrics and playful irony.

What we needed more (in weddings and everywhere else) is role models, not mentors. It’s not that there is no value to traditional mentorship, it’s just that there is more in role models.

I am not a fan of New Year’s resolutions. Because they are grand. Because they are overcommitting. And because they put the emphasis on change. They are usually radical. They are after all, “a new beginning”. But a new beginning may not be what we need. Maybe starting from zero every year may be a […]

As has been a tradition for the last three years, on New Year’s Eve I write a post about some of the books that kept me company in the previous year.

Every eligible person in the kingdom hoped to be picked by Prince Charming. No one knew what Prince Charming’s selection criteria were as he went from door to door. The criterion was arbitrary – shoe size. And, somehow, Prince Charming managed to skip all those hundreds of houses where he could have found several perfectly […]

Our ethical responsibility is to recognise we have a light to bring into the world and that if we choose not to, the world will be dimmer because of it. Our greatest adventure in life is to lift the maximum load of responsibility we can conceivably bear in order to make the world a brighter […]

Self-esteem is a myth. Don’t overestimate yourself but don’t underestimate who you can be. So, the question is:If you could be anyone, how would that person be like?

Define love:Love is hoping for the best of things despite their inadequacy or even malevolence. “Hoping”…”despite”: Hoping: Because if we are able to adopt a courageous attitude in a way that expects the best for all life, then we are enabling a collective metamorphosis towards betterment. Despite: Because everything and everyone will inevitably somehow fall […]

Who is to blame? Your value system? Your time-management skills? The system (“I am in wrong field/ country/ team”)? You will never know the answer with certainty. You can guess, but the true answer will always remain outside anyone’s conceptual structure. The easiest thing to do would be to blame the system. Once you go […]

Tragedy is not the same as hell. Tragedy is in the core of life itself (by design of the cycle of life). Hell, though, is misunderstanding this very reality of life as the world being against us. Self-imposed misery is what hell is. The world is not against us. The world is chaos. Let’s accept […]

Being “safe” (in business, art, life) is an illusion. One cannot possibly expect to be safe. The only thing one can expect from oneselves is to be metasafe. Metasafe: to be able to cope with danger/ failure/ death/ _________ (all the nasty stuff the world will inevitably throw).  Once metasafe, it no longer makes sense […]

– Copy someone you admire.– But won’t this make me inauthentic? Before you can compose/draw/photograph a masterpiece, something that is beyond any previous memory, you have to first instil skill. Skill comes from grinding repetition and copying (or, better, imitation of) the masters until your brain forms new pathways. Why can’t we accept that Life, […]

Let people outshine you. Even better, enable them. Because then, you can observe and improve yourself. Let’s forgo the pleasure of complaining how stupid/ uncultivated/ unprofessional everybody else is. Whether this be true or not, aside from the temporary gratification of feeling the smartest person in the room, the reality is this: Being the “smartest […]

I believe responsibility starts with taking care of ourselves. In a nutshell: “taking care of ourselves today, in a way that will allow us to take care for ourselves in the future too.”(Such as, if I were to betray my friends today, it ‘d be left lonely tomorrow.) Yet, it’s not about consequences. It’s about […]

Comfortable is not the same as “safe”. Because someone more hungry, and more visionary, will sooner or later show up. Jeff Koons, whose exhibition was in Florence at the same time we were, reinvents himself every few years. (Sure, his balloon animals remain his trademark, but they simply fund his constant transformations).

Nothing makes me happier than reading a great book – unless it’s the chance to talk to other people who’ve loved that book as well. Here is my list of my 2021’s favorite reads.