The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few ideas that could transform how we work and what we stand for:
- “Fake it till you make it” as a tool for courage, not pretense.
This phrase isn’t a license to deceive. It’s an invitation to push past impostor syndrome, to take bold steps and trust your ability to rise to the challenge. The key is integrity: do the work, keep leveling up, and let your marketing reflect the honesty of your journey. Most importantly, “Fake it till you make it” is not a license for misleading marketing. - Honoring the difference between workshops and real weddings.
Workshops are powerful tools for growth and inspiration, but let’s label them as such. A real wedding is messy, beautiful, and unpredictable—it’s not a perfectly lit editorial shoot. When we’re honest about the source of our images, we educate clients and set realistic expectations. Transparency builds trust. - Celebrating authenticity in publishing.
What if fashion magazines and wedding blogs became champions of true photographic merit? Paid ads have their place, but disclosing them doesn’t diminish their value. Instead, it creates a culture of honesty and fairness—one where talent shines without needing a disclaimer. - Pricing with purpose and respect.
Your value isn’t just in the photos you take—it’s in the effort, artistry, and experience you bring. When you price thoughtfully, you uplift the market and honor the local talent you collaborate with. Destination work isn’t about being the cheapest option; it’s about being the right one. Being a destination photographer contains inherent ethical responsibility to support the growth of the local talent.
The wedding business can be a beacon of creativity, collaboration, and integrity. When we choose honesty, clarity, and confidence, we build something that lasts—something as timeless as the moments we capture.
