The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few mindset shifts that could transform how we work and what we stand for: 1. “Fake it till you make it” as a tool for courage, not pretence. This phrase isn’t a license to deceive. […]
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Here are a few thoughts on strategy—jotted down in the middle of a busy train station in Milan. If you have been watching my stories on instagram, then you know that I kayak every sunrise – summer or winter. When I kayak, the sidewinds often have other plans. Fighting them head-on to take the shortest […]
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An extraordinary fashion photoshoot with Karen Sabag gowns in villa Pizzo, Lake Como, inspired by Susan Sontag’s essay Notes on Camp
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In early 2024, I delivered a keynote at a photography workshop in Morocco, a talk that has become one of my favorites, especially in a time when the world needs more wisdom and less frivolity.
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Here are a few thoughts on strategy—jotted down in the middle of a busy train station in Milan. If you have been watching my stories on instagram, then you know that I kayak every sunrise – summer or winter. When I kayak, the sidewinds often have other plans. Fighting them head-on to take the shortest […]
March 26-28, 2025 I am honoured to be a speaker at the 2024 Difference Masterclass in Provence. You are a professional passionate about the world of weddings. The Wedding Difference Masterclass goes beyond individual training by offering 3 days dedicated to all wedding professionals. The conferences and round tables will allow you to exchange ideas, help each […]
This is not the beginning of a bad dad joke, but a story about Culture. Not the culture, but a culture, and specifically our micro-cuture as wedding photographers. There is a story (more of a thought experiment) about 5 monkeys, a ladder and a banana. And a very powerful waterhose. A monkey climbs up the […]
This incredibly lovely event was a private celebration that deserves to be recognized as a shining example of inventiveness. Over 3000 paper butterflies were made and hung from the ceiling above the eating area and under the glass tables. When an event designer goes above and beyond to create something unique, it’s referred to as “going above and beyond.” Fresh Events did just that!