A Blog for wedding creatives

My Journey Through Strings and Souls

While newcomers may dazzle with bravado, it’s the seasoned professionals—those who embrace humility and the constant journey of growth—who truly stand apart. Humility isn’t weakness; it’s strength.

The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few mindset shifts that could transform how we work and what we stand for: 1. “Fake it till you make it” as a tool for courage, not pretence. This phrase isn’t a license to deceive. […]

Here are a few thoughts on strategy—jotted down in the middle of a busy train station in Milan. If you have been watching my stories on instagram, then you know that I kayak every sunrise – summer or winter. When I kayak, the sidewinds often have other plans. Fighting them head-on to take the shortest […]

March 26-28, 2025 I am honoured to be a speaker at the 2024 Difference Masterclass in Provence. You are a professional passionate about the world of weddings. The Wedding Difference Masterclass goes beyond individual training by offering 3 days dedicated to all wedding professionals. The conferences and round tables will allow you to exchange ideas, help each […]

In early 2024, I delivered a keynote at a photography workshop in Morocco, a talk that has become one of my favorites, especially in a time when the world needs more wisdom and less frivolity.

How this simple philosophy, changed the way I setup all my cameras, old and new!

I’ve observed various trends: blurry photos, Dutch angles, paparazzi-style flashes, and shutter drags. If photography is a language, then each tactic we use is like a word or phrase. The real question is, “What kind of leader am I?” Or, what is the communicative intent of my art?

The essence of camp for the upcoming fashion photoshoot at villa Pizzo, reflecting on its aesthetics, embracing of theatrics and playful irony.

What we needed more (in weddings and everywhere else) is role models, not mentors. It’s not that there is no value to traditional mentorship, it’s just that there is more in role models.

This is not the beginning of a bad dad joke, but a story about Culture. Not the culture, but a culture, and specifically our micro-cuture as wedding photographers. There is a story (more of a thought experiment) about 5 monkeys, a ladder and a banana. And a very powerful waterhose. A monkey climbs up the […]

What is a wedding REALLY for? SPiritual awakenings from a wedding in Puglia

Dates: April 22-26, 2024

What does the price mean?
What is the unique psychology of consumers in luxury market?
How does one leapfrog from the average to the luxury market?

Let your unique personalities and relationships shine through: Why photographing professional models for fashion editorials is not so different than capturing brides and grooms on their wedding day.

An interview with CanvasRevel on my perspective, anecdotes, and vision, including the pursuit of photography’s potential to make a positive impact on our communities.

By recognizing the theatrical nature of status in art, we may be better able to come to terms with the reality that life and marketing also operate in a similar way.

Time unhinged from its normal framework, and space constrained to one’s home, this is a period of creative ambivalence: the concept that negative space, as expressed by lack of human connection, and deprivation of creative resources – can, and will, lead to something positive.

This incredibly lovely event was a private celebration that deserves to be recognized as a shining example of inventiveness. Over 3000 paper butterflies were made and hung from the ceiling above the eating area and under the glass tables. When an event designer goes above and beyond to create something unique, it’s referred to as “going above and beyond.” Fresh Events did just that!

➡️ Tell more powerful (and truer) stories
➡️ Become more generous in your creativity (=create better Art)
➡️ Enroll more people in your Vision (=Inspire)

Sharing two scripts I wrote in order to improve input uptake for forms created on ShowIt. Add these scripts on any page where you have created ShowIt forms (in the Advanced panel, under “Page Loaded Javascript”). The first script below makes certain the user cannot go to a new line when pressing the return/enter key. […]