Culture

The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few mindset shifts that could transform how we work and what we stand for: 1. “Fake it till you make it” as a tool for courage, not pretence. This phrase isn’t a license to deceive. […]

Here are a few thoughts on strategy—jotted down in the middle of a busy train station in Milan. If you have been watching my stories on instagram, then you know that I kayak every sunrise – summer or winter. When I kayak, the sidewinds often have other plans. Fighting them head-on to take the shortest […]

Welcome to Villa Pizzo on Lake Como, where history meets creativity. Recently, it set the stage for the Karen Sabag bridal campaign, inspired by Susan Sontag’s Notes on “Camp”, blending opulence with playful sophistication. Discover its timeless allure.

Visiting Pompeii in 2023 was profoundly moving, surpassing all expectations. The ancient streets evoked a deep, surreal connection to a frozen world, stirring reflections on impermanence.

In early 2024, I delivered a keynote at a photography workshop in Morocco, a talk that has become one of my favorites, especially in a time when the world needs more wisdom and less frivolity.

How this simple philosophy, changed the way I setup all my cameras, old and new!

I’ve observed various trends: blurry photos, Dutch angles, paparazzi-style flashes, and shutter drags. If photography is a language, then each tactic we use is like a word or phrase. The real question is, “What kind of leader am I?” Or, what is the communicative intent of my art?

The essence of camp for the upcoming fashion photoshoot at villa Pizzo, reflecting on its aesthetics, embracing of theatrics and playful irony.

This concise travel guide is perfect for a leisurely 2-day getaway in Val d’ Orcia.

As visitors explore La Foce today, they step into a living testament of transformation, a place where the echoes of the past resonate alongside the beauty that blooms from nature’s embrace and human perseverance.

Embark on a journey through the corridors of history in Siena: medieval streets, stunning architecture and the ancient traditions of the Contradas

What we needed more (in weddings and everywhere else) is role models, not mentors. It’s not that there is no value to traditional mentorship, it’s just that there is more in role models.

Welcome to villa San Michele in Tuscany, where the past and the future intersect, all within a villa that seemingly hovers above time and space.

This is not the beginning of a bad dad joke, but a story about Culture. Not the culture, but a culture, and specifically our micro-cuture as wedding photographers. There is a story (more of a thought experiment) about 5 monkeys, a ladder and a banana. And a very powerful waterhose. A monkey climbs up the […]

What is a wedding REALLY for? SPiritual awakenings from a wedding in Puglia

In the heart of Puglia, amidst the ancient walls of the bride’s ancestral Palace, a place that bore witness to the legacy of one of Italy’s oldest and most influential families with its enduring legacy spanning more than half a millennium.

Villa Cetinale is an magnificent choice for a luxurious Wedding, allowing guests to experience the best of Tuscany.

By recognizing the theatrical nature of status in art, we may be better able to come to terms with the reality that life and marketing also operate in a similar way.

Fashion is not about luxury. Hermès never uses the word, nor does Porsche. An in-depth analysis of many fashion/luxury brands reveals a paradoxical absence of the word “luxury”.  The word “luxury” is connected with scarcity and exclusivity, thus being the privilege of a very specific demographic. But clever fashion/luxury brands do not want to limit […]

– Can Ai replace Artists?
– Can Ai replace photographers?
– What does it mean to be an Artist?

Season 2 of the Podcast is here. I ask a lot of questions. Like:– Can Ai replace Artists?– Can Ai replace photographers?– What does it mean to be an Artist? If nothing else, the rise of AI applications should be a wake-up call to Artists that, while we can and should acquire the skills, what […]