Culture

The wedding industry is brimming with potential—there’s so much room to grow, to elevate, and to lead. Here are a few mindset shifts that could transform how we work and what we stand for: 1. “Fake it till you make it” as a tool for courage, not pretence. This phrase isn’t a license to deceive. […]

In early 2024, I delivered a keynote at a photography workshop in Morocco, a talk that has become one of my favorites, especially in a time when the world needs more wisdom and less frivolity.

The essence of camp for the upcoming fashion photoshoot at villa Pizzo, reflecting on its aesthetics, embracing of theatrics and playful irony.

Embark on a journey through the corridors of history in Siena: medieval streets, stunning architecture and the ancient traditions of the Contradas

This is not the beginning of a bad dad joke, but a story about Culture. Not the culture, but a culture, and specifically our micro-cuture as wedding photographers. There is a story (more of a thought experiment) about 5 monkeys, a ladder and a banana. And a very powerful waterhose. A monkey climbs up the […]

By recognizing the theatrical nature of status in art, we may be better able to come to terms with the reality that life and marketing also operate in a similar way.

I am not a fan of New Year’s resolutions. Because they are grand. Because they are overcommitting. And because they put the emphasis on change. They are usually radical. They are after all, “a new beginning”. But a new beginning may not be what we need. Maybe starting from zero every year may be a […]